Become a Foreign Net Celebrity in China


Just like any other countries, cyber personalities become prized brands, mint millions, launch businesses, and online shopping across China. 
Can you believe this 网红 (pronounced as Wǎng Hóng, means cyber star) @papi酱 from Shanghai is so popular that she is believed to be the first in China to receive funding from private investors, to the tune of nearly US$2 million.
You may have also watched hilarious videos of Germany net celebrity @Afu mocking everyday family and social life in China. 
Maybe you even know @拂菻坊Fulinfang, a genius British vlogger who has 503,035 subscriber on Chinese youth video-streaming site Bilibili. His video talking about UK vs. China high school English test has hit seven hundred thousand views so far. 
@Fulinfang also knows the significance of developing as many streams as possible to financially support himself by turning followers into customers. He expanded from vblogging to selling British sweets. 
Video is the King
If there is one trend that stands out in this industry, it’s the move to video. Clips are easily shared and played over and over. And, of course, it is another chance to showcase personality. People get to see you as a person in a way that photos can never achieve.
Choose the Right Platform
Everyone living in China knows that Weibo and WeChat are vital for digital marketing; however, what they are not aware of is that video websites like Bilibili targeting to Chinese young generations attract millions of people every single day. “There is a ‘give coin (投硬币)’ option if you liked the video, and I believe that is what helps videos get to the front page of Bilibili", @Fulinfang added
Speake Like A Native, But Accent Is Charming
Speak Chinese is a must. Speak dialect? Chinese will go crazy for you! One of the fundamental reasons that @Afu can be such a hot potato on the Internet is that he speaks like a local! Chinese audience is always fond of expats who speak Chinese as a native speaker.
Funny and Funnier 
A wacky, anarchist persona may help generate a following, but who doesn’t like a funny face? After all, online celebrity is in the entertainment business.
Stay on Trend
Having quick peek at the most popular videos any perspective cyber star made, you’ll notice that they all follow trends and know what topics interest their audience. @Afu made a tailored video talking about his Chinese mother-in-law for Mother’s Day, while @Fulinfang posted a dazzling array of pictures to celebrate May 17, Online Foodies Festival (the pronunciation of 517 is similar to “I wanna eat” in Chinese). 
A quick suggestion: 
For those who want to embark upon this exciting journey, live video streaming is the fastest way to create exposure in China. Using recently popular video streaming apps - HuāJīao ZhíBō and Yìng Kè - to share great moments (or just snippets of your life), you can be the next cyber celebrity! 

Key Words: Foreign Celebrity, Celebrity in China
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